Jeff, an Ontario native, joined Avalon in early 2020. He provides executive oversight for finance and accounting, strategy, tax, budget development, forecasts and risk analysis. Jeff has held leadership and consulting positions over the past 15 years, including CFO and President with major players in Calgary’s home building and land development industry. Jeff believes that strategic clarity, the right people and structure, combined with sound financial planning and partnerships, are key to supporting the vision and success of an organization.